Taste Nigeria Digital Marketing Loyalty Program

Taste Nigeria Digital Marketing Loyalty Program

Overview: As the driving creative force behind the Taste Nigeria loyalty program, SoCreative Studios played a pivotal role in crafting a comprehensive digital marketing strategy that connected high-value clientele with exclusive discounts across Nigeria's top-tier hospitality and corporate sectors. This initiative, launched nearly a decade ago, showcased our expertise in design, business development, and strategic consulting, setting a new standard for loyalty programs in the region.

Creative Contributions by SoCreative Studios:

1. Brand and Visual Design:

   • Website Design: We designed a user-friendly, visually appealing website for Taste Nigeria, ensuring seamless navigation and a strong brand presence online.

   • Loyalty Card Design: Created the sleek, professional designs for the Taste Nigeria loyalty cards, including custom cards for MTN and voucher designs for Airtel during the festive seasons.

2. Business Development and Strategic Consulting:

   • Vendor Partnerships: Engaged in business development activities, successfully negotiating partnerships with luxury hotels and restaurants, including Sheraton, Four Points by Sheraton, and Radisson Blu Anchorage Hotel.

   • Strategic Consulting: Advised on the development of the loyalty program's structure, ensuring it met the needs of both hospitality vendors and corporate clients like MTN and Airtel.

Hospitality Sector Focus:

Notable Clients:

• Sheraton Hotels and Resorts

• Four Points by Sheraton

• Radisson Blu Anchorage Hotel

• Best Western Hotels

Services Delivered:

1. Exclusive Discounts:

   • Designed and implemented a loyalty program offering 25% off total food bills at partner restaurants and up to 30% off room bookings at partner hotels.

   • Additional discounts on spa and wellness treatments were incorporated to enhance the program’s value.

2. Creative Design and Customer Engagement:

   • Developed all digital and print collateral, including the loyalty cards and marketing materials, ensuring a consistent and appealing brand experience.

   • Launched strategic marketing campaigns to drive footfall during off-peak times, increasing occupancy and restaurant reservations.

Value Addition:

• Increased Footfall and Revenue: The creative design and strategic marketing efforts led to a significant rise in customer engagement and sales during traditionally slow periods.

• Enhanced Brand Visibility: Our design work helped establish Taste Nigeria as a premium loyalty program, recognized for its quality and value across Nigeria.

Corporate Partnerships:

Notable Clients:

• MTN Nigeria

• Airtel Nigeria

Services Delivered:

1. Custom Loyalty Solutions:

   • MTN Nigeria: Designed and printed bespoke loyalty cards for MTN’s top 1% clientele, offering exclusive access to discounts at partner vendors.

   • Airtel Nigeria: Crafted voucher designs for Airtel’s Premier customers, focused on providing unique offers during the Christmas season.

2. Vendor Management and Strategic Guidance:

   • Provided strategic consulting to manage relationships with a network of luxury vendors, ensuring top-tier service and exclusive deals for corporate clients.

   • Guided the implementation of the loyalty programs, ensuring they aligned with the strategic goals of MTN and Airtel.

Value Addition:

• Strengthened Customer Loyalty: The custom-designed loyalty solutions contributed to deeper brand affinity and customer retention for MTN and Airtel.

• Cost-Effective Marketing: By leveraging our design and strategic expertise, MTN and Airtel were able to offer high-value perks to their top clients at minimal cost.

Key Outcomes:

• Widespread Adoption: The Taste Nigeria loyalty program, powered by SoCreative Studios' design and strategic input, was embraced by thousands of high-value customers, leading to a significant increase in vendor participation and customer satisfaction.

• Sustained Growth: The initiative set a new benchmark for loyalty programs in Nigeria, demonstrating the impact of creative design and strategic business development in driving growth and engagement.

This case study highlights the comprehensive creative and strategic contributions of SoCreative Studios to the success of the Taste Nigeria